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Franchising as a Form of Trademark Licensing

Franchising represents one of the most sophisticated and widespread applications of trademark licensing in modern business, serving as a powerful mechanism for brand expansion while embedding strict quality controls that go far beyond traditional licensing arrangements. At its core, franchising…

Competition Law and IPR- Friends or Foes?

An intellectual property right holder is granted legal rights to protect his intellectual property- here is where competition law plays a huge role by ensuring that such power and monopoly is restricted in the market. Both intellectual property rights and…

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